John Rattray founded Why So Sad? in 2016 to promote and raise funds for mental health, and suicide alertness and prevention. On November 4th, the Scottish professional skateboarder brings his mission to sneaker form
Prepped as a duo for men and women, the collection is Rattray’s latest effort to assist those dealing with depression. After the loss of his sister, Katrina, Rattray embarked on various projects all with the aim of making a positive change in the world. His mission has taken him on 100-mile bike rides and led him to launch apparel collections. The skater’s Nike SB capsule outfits two fan-favorite designs in contrasting color combinations that come together via Why So Sad?-specific details. Question mark logos are embroidered onto the spine, as are two depictions of the “Predatory Bird” graphic Rattray has revisited on multiple occasions in his creative endeavors. Each suede-covered proposition furthers the noble mission while also expanding the already-impressive SB catalog.
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