The artist’s first collaborative encounter with MJ’s third signature — his second, the “Rio,” is already in the works as well — the J Balvin x Air Jordan 3 “Medellín Sunset” pays a heartfelt homage to Balvin’s hometown. It’s here where the Colombian singer elected to shoot the forthcoming campaign, intertwining his creative pursuits closely with his roots. Color-wise, the pair is visually emblematic of its namesake, as it applies a vibrant gradient atop not only the rear midsole but also underneath the co-branded emblems along the heels. Beige tones, then, run throughout the rest of the construction, from the premium leather upper to the midsole and hits of Elephant Print.